You have heard from many people that they are grinding hours for search engine optimization, but they aren’t getting results.
In these times we need an SEO Audit of Website to find out what little things have bad impacts on our SEO work.
I’ve performed many SEO audits and learned many things. All these learning, work, and experience become a whole process, which today I’m going to share with you.
Before getting into the details of auditing website, you should know: What is SEO?
What is an SEO Site Audit?
A process which is used to examine search engine friendliness of website in all aspects is known as SEO Audit.
In detail, An SEO audit is a process in which the problems and flaws evaluated in deep, that why you’re not getting better rankings in SERPs and what needs to be fixed for healthy performance of search engines rankings.
There are several tools to audit a website for SEO, but the best thing is, do it manually (by following this step-by-step guide). Also, you can hire an auditor for your website.
Prefer to, audit your website manually instead of using any paid/free tool.
Best Time for an SEO Audit?
It is one of the complexes in auditing site, that when you should do that. Well, there is no hard and fast rule for any specific time in auditing.
But, You have to make sure you should do an audit of an entire website, at-least every three months because search engines are improving and becoming smarter day-by-day, which sometimes changes many ranking rules, especially Google.
However, you should check your SEO site performance once in a week that you’re going up or down. If the stats are moving down, then you should go for an SEO audit.
For that, try SEMRUSH because, it shows the position on which you’re previously ranking, and you’re on loss or profit.
If your web page or blog post is improving then great, but if unfortunately, you’re losing position then it’s high time for audit for that web page (not entire website/blog).
Also, if you’re stable on rankings, then don’t sit back relaxing, maybe someone is working to hit you hard, keep watching and working.
Why SEO Audit is Important?
You may be surprised, many of the websites don’t get higher SERPs due to the basic mistakes in SEO like not focusing on page titles, SEO friendly URLs, Meta descriptions etc. However, they have best contents but they aren’t getting results because they ignore many things considering them small.
They forget little things make big things happen.
I think the importance is clear now, let’s get started.
Related: Beginner’s guide to SEO.
How to do an Seo Audit?
An SEO Audit on your site can give you tons of traffic. It will be simple for you if you really understand SEO.
Step #1: Analyze Sitemaps
The First and very important thing in an audit is your sitemap is working well or not.
Because sitemap is the main thing through which Google or any other search engine find your articles or pages for indexing.If the sitemap isn’t working well then it’s all useless to check other things.
Also, make sure that your sitemap is submitted to all search engines not only Google.
Step #2: Inspect Meta Titles and Description
Titles and Meta description are one of the important things in search engine optimization because it is the first thing people saw in search engines, and also search engines consider them to know more about your content.
Make sure that your titles are under 60 characters, and Meta shouldn’t be longer than 160 characters. Also, that all your titles and Meta are unique in all ways, and don’t use more than one Meta titles and description.
Don’t forget to check your keyword is in titles and description, but without stuffing.
Step #3: Check URL Structure
Your website URL should be clean, simple, short and easily understandable for users and search engines both. Because not only search engines analyze URLs for better understandings but users also.
Here is an example of URL structure:
Also, check your focus keyword is in URL. If not then place it.
Step #4: Examine ALT Tags
Of course, you are using images on your website, because it adds more quality to blog/website. In these images, we have an option to add “Alternative text” or “alt text” to tell search engines about image.
Check Alt tags of all images, make sure you haven’t forgotten any, also you have used keywords in these tags. If not then add them.
Step #5: Analyze Internal External Links
You may have added many internal and external links in articles, but some of these might be deleted, or permanently moved to new one.
So, check those broken or dead links and replace them with a suitable one. To easily check broken links there is one google chrome extension named check my links. Also, remove external links of website penalized by Google or other search engines.
Step #6: Analyze Header Tags
Check the cover before you check the whole book. Check header tags that you’re using h1 only for the title, h2 tags for main headings, h3 for subheading and more in this way.
Check that there are keywords in the heading or subheading tags. Also, there should be only one h1 tag on one post/web page.
Step #7: Check Content is Unique
You have heard many times Content is King. Content is one of the important things across the whole website. Check your content is unique because Google wants unique things.
Duplicated content from others website is worse, also duplicated content on your website is not a good signal too. Check your content is unique using copy scape.
Step #8: Analyze Website Speed
One of the key impacts for SEO is website speed because users don’t wait too long to load a web page. Check your web speed at gtmetrix.com.
However, you can speed up your WordPress website by using these ways.
Step #9: Analyze Backlinks
As you know backlink is an important factor in rankings, so you have to check that your backlinks quantity and quality is excellent, if not, it should be better than your competitor. You can analyze backlinks using Ahrefs (one of my favorite tool). It will provide deep analyses of backlinks.
If there are some bad links disavow them. Here is an excellent guide for disavowing by Neil Patel.
Step #10: Ensure SitePresence on All Social Networks
You might be thinking, I’m out of my mind. But, Social Networks has a significant role in rankings. You have to make sure that you have created your profile/page on all major social networks, not only for ranking but also for more exposure and branding.
Also, make sure you have linked your website to these social networks.
Step #11: Check For UX
You may hear a term ‘UX’ or ‘User Experience’ but didn’t focus on it. But you need to know that UX will decide you’re going to win or lose customers.
User Experience is a very important thing to check for when doing an audit. UX is how easily people can use your website, your color scheme is attractive or not, you have a clean design or not, your pages load faster?
Tips For UX improvement.
I have shared some important things which play a significant role in search engine optimization. By improving things defined above you’ll see a definite increase in your rankings.
Are you a search engine optimizer? What you prefer most in audits? Let me know in comments.